Brand: Victoria’s Secret
Project: MENA App Launch
Location: Kuwait, KSA, UAE, Qatar
Background
Victoria’s Secret is the world’s largest specialty retailer offering a wide assortment of modern and fashion inspired collections including signature bras, panties, lingerie, casual sleepwear, and athleisure, as well as award-winning prestige fragrances and body care.
Objectives
- To launch the Victoria’s Secret app in MENA and generate awareness about the app and functionality.
- Develop a holistic omni-channel approach leveraging the full marketing funnel, from building awareness to driving conversion.